INtennisCITY.

Getting kids to play real tennis.

INtennisCITY is a fully responsive website and iOS App for teachers, students and Tennis Australia to communicate about real tennis being played in schools.

The app and website allows students to update their scores, send encouraging messages to their classmates, keep to date with notifications from their teachers, view their achievements and statistics, create their own avatar and most importantly get out and play real tennis.

The digital platform also allows teachers to manage students, create events and communicate on an interactive and fun tool in their classroom.

I was responsible for planning the user experience and creating a fun and friendly responsive design.

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Kia Greatest Fan.

Strengthening sponsor engagement.

Tennis Australia wanted to better showcase, align and leverage Kia’s sponsorship of the 2014 Australian Open, live at the event and also for fans watching tennis across the globe.

We developed a strategic digital activation to find the Kia Greatest Fan, challenging fans to prove their love of tennis, and in doing so, boosting fan involvement, interaction and KIA brand visibility.

Those lucky enough to be at the Australian Open could enter instantly from the Kia photobooth, or record a video entry sitting within a Kia car equipped with cameras. Anyone else around the world could enter by uploading their photo or video directly to the website.

Kia handpicked daily prize winners, and one lucky fan chosen by Rafael Nadal (Worlds #1 tennis player) was crowned the 2014 Kia Greatest Fan and drove away in a new Kia.

The campaign reached an audience of over 286,000, with only 36% from Australia, and the rest visiting from all around the world.

AO Blitz.

Growing grass roots tennis with Australia's grand slam.

We created a digitally lead campaign that turned having a hit with a mate into a nationwide tournament. With the biggest names in world tennis playing for towns around Australia and a swag of amazing prizes up for grabs, the AO Blitz persuaded more people to play more tennis.

The competition invited individuals, schools and clubs to upload videos of fun tennis challenges to earn points and win prizes. The towns that earned the most points were represented on court by one of the world’s top tennis players at Australian Open 2014.

Alongside the online competition, there was a national AO Blitz Tour, visiting towns across Australia, offering additional challenges, and improving engagement with tennis.

The results were ace! (Sorry for the pun). Over 35,000 challenges were completed across the nation, as almost one thousand Australian towns got court up in the AO Blitz. The intense level of participation was genuinely impressive with individual's becoming entrenched in AOBlitz challenges and simply put, playing lots and lots of tennis.

Yes Tennis.

Supporting the amateur players with the help of Optus.

Tennis Australia wanted to strengthen their partnership with Optus, so I helped create the concept of ‘Yes Tennis’, an online platform helping people of all abilities get out and play tennis.

Often tennis is played in competitions and tournaments, on courts which require membership fees, with people who usually know what they’re doing. It can be somewhat intimidating for people just wanting to hit a ball around with a friend.

By offering a map of nearby tennis courts without the membership fees, and friendly informative how-to videos, the ‘Yes Tennis’ platform takes the stress out of being a tennis beginner.